How to Write a Perfect Blog Post — 10 Tips to Consider

Writing a blog post is not a complex task, but making it perfect is certainly an art! To make your blog post reach everybody and get real attention, it has to be carved nicely so that every small element comes in exact shape and construct an exceptional, outstanding art piece.

To build this miraculous masterpiece we are going to put the content in the central place and build around these pillars to strongly uphold it. It is said that content is king and it is assuredly true. Everything else could be secondary but unmistakably has equal importance.

So, let's have a look on how to write a perfect blog post and what are these bespoken pillars.

1. Gather information for a blog post

Our ultimate goal is to write a motivational, inspiring blog post and not make our readers feel spiritless. Hence, we have to put information which is really useful, trendy and beneficiary to readers. How will we achieve that? Well, there's a simplistic approach to do this.

Information is an integral part and center of attraction in this whole story. Therefore, gather all necessary information from different web-sources and YouTube videos.

Study and understand top 10 blog posts. Make notes on what successful bloggers are talking about. Understand the flow of the article and their way of writing. See if you can convey or put things differently and create the difference.

We are equipped with smartphones nowadays, practically all times. So, from now on make notes on your phone whenever a moment of inspiration strikes in your mind. ColorNote, Evernote and FairNote are some free apps available on Google Play Store to serve the purpose.

2. Posting unique content and develop a style

There are thousands or even millions of blog posts that are published every day. Your target readers get plenty of options to choose from. Therefore, you have to make your content stand-out among the masses.

Write a post that has constructive content.

Tell your readers a story, ask them questions, make provoking statement to keep them engaged in conversation, give them statistics, add notes which you have prepared for the blog post, polish sentences for better impact, develop a writing style and organize your content neatly. All these points are utterly important to create super-quality content.

Study the best selling unique facts and put it in your blog post. Get inspired, but do not copy any content. Make your readers loyal fan of your blog through your writing style. If you follow all these tips, surely your blog post will be fresh and noteworthy.

3. Write a striking headline that readers can't go unnoticed

No matter how great your content is, unless you have a nailing title it won't get noticed and ranked in search-result as well as on social media. A great title can really go a long way to make your blog post popular. A title is like a cover page of a book. The first thing readers see and judge if to follow-through blog post or not. A nicely written title would encourage readers to follow entire blog post.

The post title should be concise, yet descriptive and create curiosity among your readers to follow the blog post. A title should introduce the subject of your blog post to your readers. Hence, spend a little time crafting a perfect blog post title.

4. Write captivating introduction that keep readers engaged

An introduction is the second most important thing in your article after a post title. Generally, readers go through the first few paragraphs and if it doesn't find compelling, can stop going further through the post. In order to keep them hooked-up, you have to make the conversation interesting.

Again, you might be wondering how to add that twist to the story?

There are a couple of ways. You can share an interesting story and relate it to our post topic. For example, a mighty prince goes on a quest to kill the dragon and saves the world. Another way of gaining reader's attention is by share interesting facts and statistics. Like, how quickly you got first 10,000 visits to your blog post in just a week-time.

In the latter story, you will come down to actual business. Let your readers know the purpose of the post. Explain to them how you are going to touch entire blog posts in coming sections. Add some value so that readers gain something out of it and they continue to read the story.

5. Organize content for better experience

Now you have written a blog post with full of quality content, but readers wouldn't read it if it is not presented in the right way. In my personal experience, I find it really boring to read long narrated paragraphs. It feels like, too much to ask from a reader.

  • Paragraphs — It is our general tendency that if you see a long written paragraph or a huge block of text, you will most likely avoid it. Hence it is better practice to write small paragraphs, usually up to 3-4 lines in each. A breathing space added into your design and the text makes the content look neater and organized.
  • Headings and subheadings — Introducing headings and subheads help organize content even better way. It gives readers a quick overview of significant information. It also enables the flow of the post. We can think of coloring them as well, but keep formatting same throughout the post. Use only 2-3 colors in your post if you plan to do so.
  • Bullet-list or numbered-list — Use bullet-list or numbered-list wherever possible in your post. They grab reader's attention if used mindfully. Also, I would share an interesting fact about bullets here. When you feel like you are about to lose your reader, add few bullet points to make him stay through the post. That will win over the situation for sure. 
  • Bold, Italics and colored words — To bring readers focus on important words and sentences and catch their attention, the text can be made bold or/and colored. Italics could be useful when you want emphasis a little less than bold words, but a little more than the surrounding text. Again, a warning message, overdoing it will lose its effectiveness.

6. Include pictures in your post

An image is worth 1,000 words. Images/pictures, icons, media, infographics, etc. really add life into a dull post. A post with the images gets more shares on the social media platform. Hence find relevant images or icons which are free for use, stunning, high quality and add them in your post.

Ideally, 1-5 images are enough for a post. Generally, I prefer to add an image at the start of the post which is relevant to blog title and the topic of the post. You can add images in-between as per the rest of the content.

7. Write a punchy conclusion

Ending your conversation with readers abruptly looks amateur work to me. I have done that and believe me it is not a correct way of wrapping up. After sharing all that valuable information with the readers, saying goodbye and ending it is just not done. Therefore, writing a few more lines to convey key-message of your post has no harm, right?

But what to mention in the conclusion section?

Well, we summarize the overall content and main points we touched in the post, what new we learned and what should be our next action. You probably can ask questions to your readers, but don't start a new conversation entirely. Remember, we are about to wrap-up and hence keep it short.

8. Proofread before you publish

Finally writing part of the story ends here. Though, if our article has spelling mistakes or wrong punctuation marks or grammatical errors all together how it will be called perfect? Hence, it is very necessary to go through each line and each word once you have completed writing job.

Check if there are no spelling mistakes or grammatical errors left in your article. It will create a bad impression among the readers. Your post has greater exposure to readers from around the world once it is live and you don't want to put your reputation at stake. Hence, check post twice, thrice, as many times before you publish it. 

9. Customize permalink and write search description

The Permalink is nothing but the text which will be displayed in the URL. If you observe, there are three things generally displayed in any search-result, i.e. post title, page description and URL. Hence, it is very necessary to include keywords in post URL for better ranking.

Generally, permalink picks up the words from title-text of your blog post. However, it is possible that the important keywords may get neglected when set to automatically generated permalink. Hence set customized permalink and add 4-5 keyword in the URL. Adding more words might create a negative impact.

Search-description or Meta-description also plays a vital role in optimizing your post for the search-result. In search-result, meta-description is displayed below the title of your blog post. A post title, description and URL all work together to convince a reader to click on your link.

If the search-description is not set, first few lines from your post will be displayed as description text. As it may not portray the entire picture of your blog post and you may lose your possible reader. Hence, it is advised to write relevant and seductive description text for each post.

10. Finally, publish and promote

After you are 100% sure that everything in your post is correct and as expected, it is time to push content live. Hit the Publish button and your post will be live to be read by a vast audience.

The promotion is also an integral part of the overall process. Unless you are an established blogger no-one would know what you have posted on your blog. Hence it is necessary to promote post after publishing it. Even for established bloggers promotion creates new opportunities to get acquainted with new readers. 

Promote your post on social media, forums, directories, through the mail-list and all possible channels to make it reach an end-audience.

One more thing to remember, while promoting don't just add the link and share on social media. Instead, write an appealing description up to 3-4 lines to convince readers to follow through your link.

Having said that I would like to conclude our article on how to write a perfect blog post:

In order to make a blog post perfect, we add important information that readers will love to read and build around other essential (supporting pillars) elements which will support our story. Putting it all together, we:

  1. Research on the topic and gather information
  2. Write original content and maintain the flow of the post
  3. Write striking headline
  4. Write introduction part that grabs readers attention
  5. Re-organize content
  6. Include pictures where necessary
  7. Conclude the article
  8. Proofread entire post for as many times possible
  9. Customize permalink and write search-description
  10. Publish and promote

Now we all know how to create a magnificent post. I would like all of you to take a dive into this innovating process and build a masterpiece that everyone will love and cherish!

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Thank you for keeping up with me! Wish you happy blogging!

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  1. Very helpful, good information, it will certainly help me with my new blog, thank you

  2. Soo helpful. Thank you ^^

  3. Wonderful info.. going to keep this in mind when I write next

  4. Outstanding information , it is very useful for every bloggers like mine.

  5. helpful info!
    Number 3 is the trickiest for me... I think there is a think line between a good title and clickbait!

    1. Absolutely! That is how your ranking gets increased in search results. More the readers are convinced to click on your link, your link moves to the upper place.


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I hold bachelors degree in I.T. from Mumbai University. An enthusiastic web developer and blogger. Beside blogging I also work for a MNC in same domain for 6+ years now. Blogging has always been my prime interest from college days. Digging into new functionalities of web services is my favorite pastime.

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